Introducing Conor Hughes, founder and creative director at OnTheMission. We spoke to Conor about his brand, his latest collection and the inspiration behind his designs.
Check out what he had to say.
- OnTheMission is streetwear brand, taking inspiration from British culture. The brand reflects on street culture and how I see street inspired fashion in this current world. The aim is to embrace all forms of youth culture, as well as the environment we all live in.
- The overall aim with OnTheMission and the main goals we are trying to achieve OnTheMission is to host our own presentation or even show at London Fashion Week. The idea of taking part in such a major event on the world fashion calendar would be a massive achievement and I know it will happen.
- The Inspiration behind my latest Collection is based entirely on my surroundings, the everyday things in my life and of course the colours I see. To show the progression from my latest collection, I chose to bring layers in to my new designs while remaining simplistic with the same pattern on the tracksuits and bags. The scarfs for this collection, were brought in to bring a form of communication which our generation would understand, for example the EuroTrash scarf. The meaning behind that scarf in particular was in relation to the recent departure from the EU (If it ever happens)… I would say to my friends that we were now eurotrash from everything surrounding Brexit.
- My three favourite designers… 1) Alexander McQueen: Possibly the biggest influential figure I take inspiration from. The way he added emotions and deep storylines to a collection was simply genius. My favourite collection was his #13 the collection, inspired by arts and crafts. Using the robots with the final piece was like two machine guns firing at each other. Iconic. 2) Virgil Abloh: His body of work and what he has done with Off-White is incredible. Starting with the screen printed t-shirts which lead to the recent creative director role at Louis Vuitton. He fully understands the internet, the modern world and how the youth think and feel. Through the language he uses with Off-White clearly makes it a lot easier to feel the relevance. To be able to inspire is maybe one of the biggest achievement there are, but more than anything I’m exited to see what he does for Louis Vuitton. 3) Kim Jones: What he has created throughout the years is unforgettable and like Virgil, also iconic. Working with Umbro on their 2007 Spring/Summer collection, to me was the start of streetwear and from that came the start of streetwear at Louis Vuitton.
- My favourite designer who recently showcased their collection at London Fashion Week Men’s has to be Samuel Ross and his A-Cold-Wall* collection. The way he took inspiration from his own bringing and the environment of that upbringing to the show was powerful. He’s added honesty and reality to his collection and thats stand-out to me.
- I would love to do a presentation at London next year with my next collection, but in the meantime, be ready for our official collection launch party.
- Over the next 6 months ill be working on the next collection – LIVE FOREVER, which will feature a bunch of new pieces (previews coming soon).