PUMA x MCQ: The 2016 Spring/Summer Campaign

PUMA are back with another collaborative campaign for 2016.I don’t know if Puma has been planning this comeback for the last few years, but they have come back strong and show no signs of slowing down. With collaborations forming right, left and centre, we are slowly losing track of how much this brand has to offer. From Trapstar, House of Holland, Bathing Ape and also artists such as Rihanna, Puma have now released their latest collaboration with British luxury fashion house McQ Alexander McQueen.

Unleashing a first look at the Puma x McQ Spring/Summer 2016 campaign which was shot by Mel Bles, the collection mimics some trippy aesthetics and a retro-cut design approach. A rather sleek new look inspired by the 90’s that even had McQ pulling out PUMA’s ‘90s runner archives for inspiration for the design of the shoe.

Unquestionably unique, bold and brilliant to say the least! 

The full collection is available now at McQ’s webstore.

See below for more photos.    

Feature by Jeanita Hosea.

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